Coca Cola Factory Tour in Atlanta
On our trip to Atlanta. We did a factory tour of coca cola. To me, it came out more of a recreational site, where they touted for coca cola in every fancy way possible. Like there was a 3D theater which showed a movie on what makes coca cola a universal drink. Then there was a normal theatre which aired all the famous advertisements of coca cola that had been released so far worldwide. Then they had a kind of a museum which showed the story of how coca cola started from a simple drink of cola flavor to become a business to an internationally accepted brand.
On the display were all the merchandize that they manufactured for branding. You see the vending machines, the key chains, purses, shirts and what not. I believe this tour could be very helpful for marketing students. I mean coca cola used some really awesome marketing tricks to leverage the brand. It was much ahead of its time. The marketing techniques were no doubt a cult. They sponsored a lot of athletic and sports event like tournaments and olympics to increase their visibility amongst sports lovers.
What I was looking for was the secret ingredient of which it is made . The tour started with a lot of good things that they do to ensure quality. Like they do a lot of inspection of their bottles. Rinse the bottle, pressurize them, inspect them for any defects etc. They also showed some good things about the water that goes inside coca cola. It is distilled and purified and blah blah. My grudge is that they talked very little about what is blended with this water.
Only a brief description was given that cola syrup is blended with sweetener and water to make coca cola. I wished they shared how this cola syrup was made. My guess is that it is definitely not made from something natural and organic. And is made from artificial flavors. And then they also forgot to tell about the aeration of the drink. Aeration with carbon dioxide to bring fizziness to the drink. Well what an irony, we live to breathe oxygen into our system and breathe out as much possible carbon dioxide out of our system.
We are already dealing with less oxygen being led and more carbon dioxide staying back into our system due to our inadequate breathing pattern, because of the rushed up life that we live. And yet we chose to deluge ourselves with carbon dioxide in the name of some sugary drink with fizz. How sad!
They continuously talked about how universal the drink is. How much it unites people from every nation. They were so proud of telling all this even to the young boys and girls who were taking the tour. They gravely ignored the point that they were fascinating those kids to love the drink that is unhealthy. And is a reason for obesity or healthy problems to many. Moreover, in the end they were offering free samples of coca cola to everyone. Huh! The only good part in the end was they were asking everyone to write their coca cola story and leave it in a box.
My story was that the drink is so unhealthy and it has made and is making so many people obese!
Point is they will still sell it as aggressively as they could. They will ignore messages from people like us and will go on to make money for themselves. The charge is on us to stop ourselves from victimizing to these stupid drinks and rather drink and eat something more real
No comments from your side. I am longing to talk with everyone. Please say something